An Interesting Interview with Founder of HEALING LIGHT MASKS – Maxwell Devin Southerland


Q : Tell us, why and how you founded “HEALING LIGHT MASKS”?

I’m 36. But don’t want to look 36. (Laughs) When the years started catching up with me, around thirty-two-ish, I decided I had to get a little more proactive against this whole aging thing. So I started doing my research. I read about it all. The ten step routine. Needling to Feces Masks. I tried whatever I could. I knew I wanted to look my best. Tanning Beds when I was 28 had undone all the staying out of the sun I’d tried to do in the years before that.

Well I ran across what sounded kinda like REVERSE Sun Light. Light that actually HEALED your skin instead of aging it. Now at this time it was only in Dermatologists offices. It wasn’t even in The Poshest of Spas yet. It peaked my curiosity, but OUCH that price tag. Back then they wanted about $300 for one treatment. So as curious as I was I decided to wait. Then it moved to Spas. Their prices weren’t much better. Besides that the Spa scene wasn’t really my thing. (Laughs) No offense to the guys that do that, but it just isn’t my thing.

Then there was finally a break. For $399 I could own my OWN PhotoDynamic Light Therapy Mask. Now the fact that I could use this well over $400 dollar device after taxes,in the comfort of my own living room or bedroom, a pretty much infinite amount of times, was a good enough deal for me to hop on the band wagon.

And here I am now. 36. My wife is 21, Blond, and BEAUTIFUL. And she SWEARS I look 21. And I thank LED Light Therapy for that. And I wanted to be able to make these CRAZY expensive devices, be slightly more reasonable, but still maintaining the maximum amount of quality control.


Q : We been hearing a lot about your HEALING LIGHT MASKS, so we notice its starting to gain a lot of attention how does it feel?

It feels great. We’ve all worked so hard to make this happen. From our art designers to our web designers to our blog writers, we’ve worked hard and it feels great. Also knowing that my products are every bit as good as what Braun or Currentbody sells. But hey, If it doesn’t have the Healing Light Mask logo, Just Say No!


Q : Which skin care treatment make our skin, Clears, lightens & smooths skin?

Ok, That’s a great question Zaffy, That’s what everyone wants to know. As soon as they know who I am. They ask, does Light Therapy really work? When I tell them you can bet your sweet ass it does, and ask how old I look, they immediately follow with, what do I need to Lighten my complexion, how do I Clear my complexion, or how do I Smooth my complexion? Which Light does that?

So this is why we don’t just have one Light Therapy. We have Red Light Therapy to stimulate Collagen production. Now so many people talk about collagen, but who actually knows what collagen is?

Collagen is the most abundant protein in the human body, found in the bones, muscles, skin, and tendons.It is the substance that holds the body together. Collagen forms a scaffold to provide strength and structure.Some types of collagen fibrils, gram-for-gram, are stronger than steel. That’s pretty amazing if you think about it…

But collagen production declines with age and exposure to factors such as smoking and UV light. Cue our Old Friend The Sun! So what can we do to stimulate collagen production Zaffy?

You knows well..

Well we need to stop smoking and stop tanning and stop smoking while we’re tanning. I’ll tell you that much. (Laughs) Well we’ve all seen the lotions that claim to increase collagen levels? Well here’s the deal. Cosmetic lotions that claim to increase collagen levels are probably full of it, because collagen molecules are too large to be absorbed by the skin. So even if you get a lotion that really DOES contain collagen, It still probably isn’t going to make you look any younger.

And that’s where Red Light Therapy comes in. RLT works its magic by delivering safe, concentrated wavelengths of natural light into your skin (up to 10 deep millimeters, to be exact) where it’s absorbed by your cells. This stimulates the production of collagen, Elastin, and fibroblasts. Look it up. This is Science.

For Clear? For clear you’re gonna want to use Blue Light Therapy. BLT kills the acne-causing bacteria known as Propionibacterium acnes, or P acnes, which can cause inflammation. P acnes is sensitive to blue light. Using the blue light, eliminates the bacteria found in the oil glands in the skin.

And Lighten? Green. Green Light Therapy. You know Green Light is AMAZING. If you have a migraine, turn your mask to green and put it on. They’ve found that Green Light Therapy does better than narcotic pain medicine in studies.


Q : Do LED Masks REALLY Work ?

YES. Will you plug it in, lie down for 15 minutes, and look 15 years younger? Probably not. Like dieting, exercise, or meditation, you aren’t going to do it one time for 5 minutes, and be a new person. Just like all of the other healthy, beneficial things I just named, Which of those do you do one time for 15 minutes and the results are in? “Hey, I did 30 crunches, check out my six pack”, It doesn’t work like that. But if you do it for 15 to 20 minutes every day for two weeks, Yes. You’re going to see a difference. A month. Wow. Two months. You’re gonna send me a Christmas Card.

With our masks at least. I can’t vouch for our competitors. I can only make claims about the products I’ve been involved in making. The products I’m responsible for. We’re all about quality. People don’t want a toy mask. They want a High Quality Skin Care Device. And that’s what we make, and that’s what we sell.


Q : Why would the people benefit from using skin care treatment you provide?

Because how many creams, lotions, and cucumber-lavender-berry bath bombs a year do they buy? Who tried the 10 step skin care routine? Or the new Glass Skin Routine? These are CRAZY! When you can buy ONE product, that helps with SO MANY ailments!


Q : What motivates you to do your best work as a Founder of HEALING LIGHT MASKS?

I LOVE what I do. I love my job. And because of that I give it 110%. It isn’t working 12 hours if you love what you do. I’d rather work tham play my PS4. Now that’s saying something.


Q : What’s your goal in life you want to achieve next?

I want to grow the company. I want us to be a house hold name. I want people to know if they want Quality Luxuty Beauty Products, from LED Skin Care, IPL Laser Hair Removal, to Jade Rollers, through Electronic Eye Lash Curlers, and Eye Massagers, then Healing Light Masks has the best merchandise in the business. And all of our products have The Healing Light Logo on the product and the box. There are cheap imitations, and if you buy those that’s exactly what you’re getting. A cheap imitation. A clone. This is one time where generic isn’t better.


Q : Where do you see the company in three years’ time and what specific challenges do you anticipate having?

I see us being much more well known. More people are ordering our products, and with that comes a little bit of a buzz. We’ve just opened up on Social Media too. So that should help with brand recognition, and letting people see our products and what we do. Also as we grow our company are big advocates for the homeless, and we want to get into helping there where we can. We currently volunteer with Beloved in Asheville. We’re helping them build I believe it’s 11 homes right now for homeless. But after that we’re going to expand.

And also I see other businesses competing trying to do what we do as one of our biggest challenges. And just getting people to give us the chance that we deserve. And also cheap imitation products. Anyone who sells REAL LED Skin Care worries about people making cheap knock offs that don’t work and it affecting people’s opinions.


Q : How can people find you and follow you online?

That’s easy. And we’re HealingLightMasks on facebook and instagram and LightMask@Twitter.


Q : Last question, describe your start-up in three words?

Apex Luxury Beauty





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